For the NHL, we delivered a full campaign with one clear message: the Stanley Cup Playoffs were something you simply had to watch. We created a broadcast spot, out of home, social content, radio, experiential activations across multiple cities. And of course, we made snow globes.
The ESPN Chirpbooth
We created a phone line exclusively for one thing: talking shit.
For the Conference Finals, we took the Chirpline on the road with the ESPN Chipbooth, where fans could dish out hot takes at the press of a button. Thousands of people showed up in New York, North Carolina, and Las Vegas to talk trash and blow off steam.
Can't make it to Chirp live? No worries - we made burner phones, too. Just press and dial, and you're connected to the 24/7 ESPN Chirpline faster than you can say, "You're dust, pal."
Mt. Stanley Snow Globe
Now the arduous climb to hockey Valhalla can live on your mantle. These exclusive collector's items were handed out only to lucky fans at Conference Championship games.
