For the NHL, we delivered a full campaign with one clear message: the Stanley Cup Playoffs were something you simply had to watch. We created a broadcast spot, out of home, social content, and experiential activations across multiple cities. And of course, we made snow globes.
Mt. Stanley Snow Globe
Now the arduous climb to hockey Valhalla can live on your mantle. These exclusive collector's items were handed out only to lucky fans at Conference Championship games.
